I’m sure I’m not the only one to notice and get slightly annoyed by what I’ve recently heard referred to as, “Season Creep,” but not everyone has a blog to rant about it, so I’ll do the honours. I noticed several years ago that the Christmas catalogue was starting to come out earlier and earlier. Now, on a website called “Young and Thrifty” you wouldn’t think you’d read many stories that start with, “When I was a kid,” but there is definitely a generation gap that opened up in the few short years since I left the teenage world behind. Back in my day, we looked forward to the catalogue coming right around Halloween, and started really looking after Thanksgiving. Even that seems a little bit early when you think about the big picture of things. Today, I’m seeing catalogues and ads touting early Christmas sales in August!
Fun In the Sun With Santa
I guess you have to start Christmas sales in August when your back to school ads went up in June. I’m sure many of you out there that get 4-6 weeks vacation for the year don’t have much sympathy for me, but I can tell you that it is pretty disheartening to see pencils and looseleaf being advertised behind headlines like, “Make This Year THE Year” and other similar feel good-isms BEFORE you are even out of school for the summer! When I go to the mail in July I have to avoid flyers like the plague lest they remind me to, “Hurry up and stock up now, school is just around the corner!!” Yay… can’t wait. Thanks Wal-Mart.
Thanksgiving Blowout or Pre-Christmas Clearout?
I’m pretty certain at this point one sale just blends into the next. November first is now the common standard for Christmas stuff to go up. I mean, I’m all for celebrating a dude’s birthday and the winter solstice and all, but man, two month’s worth? Does anyone else realize that we’re spending almost 1/6th of the year celebrating the year-end holidays? Am I weird for finding this off-putting? Car dealerships just go from one seasonal promotion to another now, and god forbid if there is ever a couple months of grey area between the summer savings event and the Christmas selloff we can always throw in a scary low prices week, or a basic “employee” pricing (sorry GM, your employees are buying Hondas, Toyotas, and Hyundais and parking them up the street, so employee pricing isn’t all that tempting).
Mad Men Rule The World
Hey I love shameless advertising and materialism as much as the next guy with a big screen TV, but when you see kids writing letters to Santa before labour day long weekend it’s time to take a look in the mirror. Don Draper is my boy and all, but even he couldn’t abide by our current consumption of materialism. The old cliché of stopping to smell the roses probably wasn’t intended to save you money, but I think that if more people actually stopped to ask if they needed to spend thousands of dollars on each other at Christmas they might happier, and maybe even have something in their retirement account. If we actually considered what brought real joy to our life we probably wouldn’t bother to look at all the posters and ads touting the next big thing. By definition there will always be another “next big thing” right? It’s too bad that we’ve copywritten common sense into oblivion. Not only do we want immediate gratification right now, but we want tomorrow’s gratification as well, and maybe Christmas gratification in August as well! Is it any mystery why the average Canuck is 150% in debt with the average Yankee not far behind (not referring the baseball team obviously… although they do sort of fit in with the whole idea of immediate gratification).
The only good part about the whole thing is that now I have an excuse to leave my Christmas lights up all year round. Hey, it’s never too early to get in the spirit right?