WealthBar Robo Advisor Review

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Perhaps in the next 10-20 years big bank financial advisors (aka mutual fund salespeople) will become a thing of the past with the fintech explosion and millennial uptake of robo advisors becoming the go to resources for retirement planning.  Young and Thrifty recently wrote a Complete Guide to Canada’s Robo Advisors and you can see that there are many robo advisor options available in Canada.  This post specifically reviews WealthBar, a robo advisor based out of Vancouver, BC.  WealthBar has helped Canadians plan over $625,000,000 since starting.


Click here to immediately sign up with WealthBar and get the following special promotion:

Dedicated Young and Thrifty readers get their first $15,000 managed by WealthBar for FREE for the first year (with a minimum deposit of 1,000).  You have 30 days to let your WealthBar advisor know of this offer after signing up.

Wealthbar bill itself as, “Canada’s only robo advisor pairing the convenience of online investing with the comfort of professional advice.”

Wealthbar Review Summary

  • Each client is assigned their very own advisor that they can access directly. WealthBar advisors provide advice and financial planning services all of which is included in their fees.
  • Investors have access to high-end investment classes like private investments that can offer unique diversification benefits.
  • Easy to use & well designed.
  • If you’ve got an investment portfolio already, they’ll cover the fees your broker charges to transfer out (up to $150). They also offer a risk free trial – so if you don’t feel they’re a fit for you, they don’t charge a transfer out fee.
  • Investors have the ability to add ‘Cleantech’, a socially responsible investment fund focused on innovations in clean energy like solar and wind, to any of their portfolios.
  • Founded by the Nicola family, a family with a successful track record in wealth management for over 40 years.

Who's Behind WealthBar

The two co-founders are a husband and wife team!  Tea and Chris Nicola both have engineering backgrounds and are from Vancouver, BC. Tea  has a special place in my heart since her bio explains that she enjoys playing Dungeons and Dragons!  Tea has focused on working as a financial advisor and Chris got his involvement in the financial world working for his father's wealth management company, but also cut his teeth as a software and web developer.  They both worked on and off for John Nicola, owner of Nicola Wealth Management who has a clientele comprised of high net worth individuals and has $4 billion in assets under management.  When Tea and Chris wanted to make financial advice available for the other 99%, they created WealthBar with John's support.

The other members of WealthBar impressively include portfolio managers, CFA designates, and financial advisors.  Of course there are marketers, software developers, and graphic designers as well.

WealthBar is a registered Portfolio Manager in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Quebec, Newfoundland and Labrador, New Brunswick, Nova Scotia and PEI.  The money that you invest in WealthBar is protected by the Canadian Investor Protection Fund for up to $1,000,000 CAD.  The Custodians for WealthBar are BBS Securities Inc., Interactive Brokers Canada Inc., National Bank Corespondant Network, and Credential Securities Inc.  These are the institutions that actually hold your assets.  For more on what this means, check out our in-depth robo review.

How It Looks and Ease of Use

WealthBar looks sleek and I think the design of their site would definitely appeal to the millennial generation.  Lets just say I really enjoy the colour scheme and the design is very appealing to the eye yet simple to nativate.  When you go to the dashboard, it also is easy to use and easy to get to where you want to go.  Setting up the account is a fairly simple process as well.  A helpful message pops up while you're opening the account to see if you need any WealthBar assistance (and a mini-face icon) so you know who you're talking to.

Wealthbar review

How it Works

As with other robo advisors, how WealthBar works is you first start off by signing up for an account.  You can do this in the comfort of your own home, wearing your pyjamas, and drinking wine (an introvert's dream).

Then they ask a series detailed questions, collect your Social Insurance Number, ask you to take a picture of your government-issued ID and then you're off to the account creation races.

Because you're cutting out the middle man (the big bank and their massive maintenance costs) you save considerable money on the Management Expense Ratio fees (something you can say about all of the robos we've looked at).

As with other robo advisors, when it comes to re-balancing Wealthbar will automatically adjust your asset allocation if it deviates from your original target by more than 5%, when distributions or contributions are made to the account, and at a minimum quarterly.

What WealthBar Will Cost You

WealthBar has a multi-tiered pricing system and charges a fee dependent on your portfolio value.  The fee that you pay WealthBar includes transaction costs, administrative costs, and financial planning.  If your fees are in a tax deductible account, you can deduct the fees on your tax returns.

  • If you have less than $5,000, management is free.
  • If you have $5,000-$150,000, it costs 0.60%
  • If you have $150,000-$500,000 it costs 0.40%
  • If you have over $500,000 to invest, it costs 0.35%

In addition to these fees, there will be a fee of 0.29% – 0.35% depending on which exchange traded funds they have invested in for you.  While these fees are slightly higher than the ones you'll find in our Wealthsimple review, they are still lower than comparable costs that you'll see in our BMO SmartFolio review and RBC InvestEase review.  Overall, they are very competitive and when taking account the excellent reputation that Wealthbar is building (as of early 2018) when it comes to customer service, it could certainly be considered a bargain!

Types of Accounts Available

It is difficult to find the types of accounts available on WealthBar, but seemingly, the types of accounts available include:

  • TFSA
  • RRSP
  • Spousal RRSP
  • RESP
  • Corporate Non-Registered Account
  • LIRA- Locked In Retirement Account
  • Joint Non-Registered Savings Account
  • RRIF and Spousal RRIF
  • LIF
  • Open-Non-registered accounts

The portfolios depend on your risk level and there are a number of different portfolios depending on what you are investing for and your risk tolerance.  When you invest with WealthBar, they will create a portfolio for you comprised of 8-10 exchange traded funds.

These are the funds that WealthBar uses. It is an interesting collection of exchange traded funds, I had never heard of NWM as an ETF, then looking it up realized that NWM is a pooled fund and not an ETF. And NWM is Nicola Wealth Management, which owns a stake in WealthBar and is a portfolio management company for high net worth individuals. As you can see their MER is a little higher than the rest, which is because these kinds of private investments are normally only available to ultra-wealthy. But, because of WealthBar’s ties to Nicola Wealth Management, they are able to offer this more diversified pool of assets (which includes direct real estate and infrastructure holdings) to any Canadian with $1,000 or more to invest. Kind of a neat feature!


Here is a screen shot of the different portfolio options available at WealthBar.


What Makes WealthBar Unique

They’re backed by Nicola Wealth Management – a seasoned portfolio management company with a 40-year proven track record. And, it’s through this relationship that investors get access to their private portfolio – or, their ‘all weather portfolios’ as they call them. These all season portfolios are designed for growth – no matter the market.

The other thing that makes WealthBar stand out is that they’re the only robo advisor in Canada to offer clients their own advisor. Clients build a relationship with ‘their’ advisor, just like high-net-worth investors at the bank do – the difference being that WealthBar investors pay 60% less and they can access their investor conveniently and directly through email, through their website, or by booking a call. WealthBar advisors help clients plan and reach their goals – and that service is all included in their fees.

And finally, WealthBar also sells independent insurance and they are a Full Life Insurance Agent in the provinces of British Columbia and Ontario.

What It Looks Like

When you start to open up an account, it doesn't make you go through 25 questions about your risk tolerance and gets pretty much to the point.  They ask you what you would do if you lost 10% of your portfolio, and some other questions, and are slotted into a recommended ETF portfolio.  You can see the asset allocation for the growth mix below.


Then they ask detailed questions, such as if you have dependents, your martial status, etc., and finally, you show a copy of your ID.  It seems very thorough.

Once your account is set up, the dashboard looks like this:

wealthbar review

When you click on your financial plan, you can see personalized information where you can customize your net worth and calculate how much you will have by a certain year depending on rate of return and savings rate.  This is just a demo and not reflective of my own financial plan!


Act Now!  How to Open a WealthBar Account

Just make sure you have the information below handy and then Click Here (remember to snag our Young and Thrifty promotion).

In order to fully open an account and start growing your nest egg you’ll need:

  • Your social insurance number (SIN)
  • Your beneficiary’s SIN (if applicable)
  • Images of the front and back of a piece of government-issued photo ID
  • An image of a recent bank account statement or screenshot from your online banking
  • Your bank account information (a cheque is the easiest)

I'm excited to see such intense competition within the robo advisor space.  At the end of the day, the more elite market entries such as WealthBar, the more relatively small-fry consumers like myself can benefit!

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Young is a writer and former owner of Young and Thrifty and the main "twitter' behind Young and Thrifty's twitter account. She lives in Vancouver, BC and enjoys long walks on the beach, spending time with her anxious dog, and finding good deals. If you like what you read, consider signing up for email updates.


  1. Kevin Miller on December 26, 2016 at 10:27 pm

    The pooled funds only require a 10k minimum investment. Can you take a 2nd look at these? I’m interested in using these funds for an RDSP I have.

  2. Young on December 27, 2016 at 11:42 am

    @Kevin- You’re right, sorry about that. It wasn’t clear on the website so here’s the link confirming that you only need $10K to invest in the NWM funds. However be aware that the fees for these are higher, over 1%: blog.wealthbar.com/annou…ent-pools/

  3. M. Massey on February 15, 2017 at 6:17 pm

    Is there a fee for withdrawing funds? There usually is if withdrawn within a couple of years after opening the account.

  4. Kyle on February 16, 2017 at 10:11 am

    I’d negotiate that upfront M.

  5. Bruce on February 17, 2017 at 5:12 pm

    I’ve used WB for around 6 months , so far it has been great. The fees are low which is why I switched from TD, the returns are also better for my portfolio.
    I would recommend Wealth bar for its ease of use, simplicity of sign up process and useful blog

  6. Kyle on February 18, 2017 at 11:52 am

    Thanks Bruce, we always appreciate firsthand feedback!

  7. Serge on February 20, 2018 at 8:42 pm

    I am having trouble deciding between WealthSimple and WealthBar. Fees are roughly the same. Would you say customer service is the biggest difference, as well as having your own financial advisor with WB? I think WealthBar doesn’t just do ETFs? Thanks!

  8. Kyle on February 21, 2018 at 3:35 pm

    Hi Serge – why not open both for a year (get the free year) and compare your experiences?

  9. jewel on February 2, 2019 at 9:26 am

    Is there a savings or something if we refer other clients

  10. Brenda De Pauw on February 22, 2019 at 11:16 am

    has your assessment about Wealthbar changed now that CI has bought them? and if so, how?

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